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Ikea to Host Online Dream Weddings

Ikea has launched a new service allowing couples to get married online. Swedish company calls it “love at its simplest.”

Called Wedding Online, it’s basically a group Skype, but instead of showing up as a row of heads, the faces of you, your spouse-to-be, your celebrant and attendees will be placed on bodies in a virtual room furnished with Ikea.

“The best sort of love is easy and effortless. And promising one another eternal devotion at a wedding should be just as simple. That’s why we’ve created a new type of wedding that’s neither expensive nor complicated. Invite your friends – as many as you like and wherever they may be – and celebrate together via a video link,” Ikea said on the Wedding Online page.

It’s a pretty spectacular marketing stunt for Swedish DIY-furniture manufacturer. A footnote on the site has Pinteresty tips for planning a wedding on the cheap, full of Ikea’s own glasswares and textiles. Presumably, even those who don’t get married at Ikea’s site might still consider Ikea goods when planning their own wedding.

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